THE DOWN LOW
It’s been a MOMENT, but it seems the snow gods are blessing the Sierra Nevada with a decent season. That combined with good snow in the Rockies means we’re churning out Bibbys and Bellas and sending them through the tubes into eager hands around the globe. But what if it stops snowing? What if, next week, we’re standing at the rim of a high-pressure hellhole that sends us back for five more years of low-snow dementia?
Can we adapt?
Yes, we can.
We aren’t diversifying into lawn furniture, sunbrellas, or—if you want the cynical version—wildfire suppression, but we are changing the way we do business. We’re doing more with less stock on hand, and drastically improving manufacturing lead times. We can switch from cutting skinny skis to pressing fatties in less time than it takes for the forecast to change from ‘dire’ to ‘deep.’
But why should you care?
Because more agility means fewer crossed fingers. It means more demo days, more special editions, and more opportunity to try Moments on snow instead of fondling them on a carpet or in your dreams. It means less waste and more jobs at the factory, both of which are good things.
For us, it means we can deal with whatever nature decides to throw at us, without wondering if we’ll be around next season. Yeah, the onus is all on us to design, press, and then ship this sweet handmade love to you. But lately, there’s been enough snow to make the few days off totally worth the effort.
See you online, or see you at the factory (just come on by—you know the drill), but most of all,
SEE YOU OUT THERE.